B. A. Global Digital Marketing and Sales (HHN) (EN)
at HHN - Hochschule Heilbronn
Short Description:
This program offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.
After gaining knowledge in the basics of business administration, economics and applied mathematics, students will receive in-depth teaching about online business where the courses will focus on digital marketing, usability engineering and innovation management. Strategic leadership skills in digital business processes are also part of the training. To ensure the international orientation of the course beyond the course contents, students will receive language classes to gain proficiency in either German or Spanish.
Link to degree program at university:
https://www.hs-heilbronn.de/en/global-digital-marketing-and-salesConditional Offer Letter:
for winter semesterLanguage of Instruction at University:
EnglishHHN - Hochschule Heilbronn
Located in Heilbronn, Künzelsau & Schwäbisch Hall - Public University
- One of the largest Universities of Applied Sciences in Baden-Württemberg (≈7,500 students)
- Strong focus on engineering, business, and computer science
- Personal atmosphere without overcrowded lecture halls
- Modern labs and facilities (e.g. VR research institute, logistics hall)
- Interdisciplinary research on autonomous driving, VR therapy, and human-machine interaction
- Close ties to industry
Conditional offer letters available for: